Whenever you are buying any item in a retail store or online. The first thing you will notice is the color and design of the packaging of an item. That is the first thing that customer’s eye notices and it works as an interactive medium of product to customers. The product packaging design is the most important factor as it gives individuality to the product and differentiates it from other products. The product packaging design is critical for the success of product and companies always spend time designing product packaging.
Many factors need to be considered while product design consultant. First of all, the design should be catchy. Whenever the packaging will be designed it should be observed that product falls in which category. The color of packaging should be selected as per the item’s category like food, drink or non-food. As per customer perception, the color will always help customers to distinguish the product out of many products off the shelf. The color must be catchy to the customer’s eye as if you are using an unconventional color for regular items like if you use black color for milk that will be unpleasant for customers in most of the cases. So one must consider that item which needs to be packed and then the color of the packaging must be selected accordingly.
The second most important thing which will be critical for the customer to decide on the product is the message written on the packaging. The content which should be printed on the packaging must be self-descriptive and clear so that the company message can be delivered to the customer. The content written on the box must describe the quality, ingredients, and nutrients in the product. In the case of a non-food item, it should depict the contents of the product. Companies also use packaging to share their company’s message to their customers.
The third important factor in packaging is that it should be protecting the integrity of the product. As the product has to move from one place to another, they have to withstand different treatments during the logistics process. So if the packaging will be weak then it will be damaged during transition. If the packaging is not well designed, then the product inside can get damaged due to sunlight, dust or any other environmental factor. The product packaging should be strong enough, so that it can be stored in a way that it can stack upon each other, so less space will be required for storage. The packaging must protect the product because no customer will prefer to buy any damaged product, In case of perishable products, the packaging is critical for product health. For example, in the case of cheese packaging, if there is any external air gets into the package, it will promote the growth of fungus in it.
So the product packaging is as important as product quality because it an integral part of the product.